The EPIC Framework
Ok, here it is. The first time I’m presenting this publicly…
From my 20+ years of experience speaking all over the world, I believe that these are the four pillars that can transform ordinary presentations into unforgettable and impact experiences.
E – ENERGY
Your emotional North Star. What “vibe” will you leave in the room? Shift the atmosphere. Inspire, create urgency, or build confidence. Have a goal, begin with the end in mind.
P – PERSONALITY
Your unique signature. Why are YOU the only one who can deliver this? Humanize leadership with your perspective and lived experience.
I – INSIGHT
The “Aha!” moment. What transformative idea will they remember tomorrow? Distill strategy into one piercing truth that sticks.
C – CONNECTION
The bridge to action. How does your vision solve their problem? Turn monologue into movement with a resonant Call to Action.
Plug this framework into whatever talk you’re about to do. It can be wildly transformative… And let me know if you bounce around these ideas before you speak. I’d love to help make your talk more EPIC!
🔥 EPIC Content:
Kill the Corporate Voice: People don’t follow logos; they follow people. The 2026 Reuters report confirms that audiences are ditching legacy news for individual creators. The “Epic” move? Stop writing like a brand and start writing like a human with a pulse. Trust is the new currency, and you can’t automate it.
The "Anti-AI" Storytelling Movement: The internet is officially drowning in "AI slop." Smart brands like American Eagle and Crocs are bailing on the algorithmic noise and moving their best stories to Substack. Why? Because when everything is generated by a prompt, "human-made" becomes a luxury. In 2026, the most radical thing you can be is authentic. (See here for more.)
The E in “EPIC” is for Energy: Sahil says it best. Define it, own it, and make your mark!
🔦 EPIC Spotlight:
Proud of my friend, Shmuel Reichman, who just hit 1M views on his recent TED Talk!
The title? How to Become the Hero of Your Story.
What was your storytelling win this week? Let me know, let’s share it with the community!
Be you. Be EPIC!
See you next week :)
-Moe